Chrysalis Design Studio ........
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DEVELOPMENT OF
CONSUMER PACKAGING
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| Packaging reflects the manufacturers own evaluation of the soul of the product. It adds to a brands visibility and identity and is critical in differing retail settings. In low literacy rural markets consumers identify brands through packaging, be it colour, shape, logo or the label of the package. In the supermarkets, it is vital that packaging be attractive, easy to stock and display and effective in preserving the contents during storage | |||||||||
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